Monthly Archives: February 2016

Kerala Looks at Ayurveda Tourism to Attract Tourist

Kerala is paving new ways to enter the tourism market of countries such as Russia, Europe and east Asia with Ayurveda tourism.
The deputy director of Kerala tourism, Nanda Kumar who was in the city on Tuesday said that foreign visitors are often looking for a relaxation place. “So we are planning to mix ayurvedic treatment along with sightseeing in such a way that the experience is truly a stress buster for them,” Kumar said.

Ayurveda in Kerala

The state also has a major chunk of domestic tourists coming from Maharashtra and Gujarat.

The main target audience though are the retired foreign visitors. “They have earned their money in their youth and are looking for a place to relax and that is how we are marketing Kerala in many places. Even in Russia, where there is not much sun through the year, Kerala climate is a welcome experience. Hence we are trying to capitalize on the natural beauty and the immense culture of Ayurveda in the state,” Kumar said.

Ayurveda Medicines for Massage

In 2015, the number of foreign tourists to have visited Kerala were 7.75 lakh (from January to October) which is up by 6.60% while the number of domestic tourists were 76.71 lakh (from January to August) which is up by 7.40 %.

Kumar said that south Kerala has long been on the tourist map and now the government is trying to put north Kerala or the Malabar region on the map too.

Kerela Ayurveda Kendra

The new endeavours have proved well for them as the foreign exchange earnings for the year 2014 was Rs 6398.93 crore, which was an increase of 15.07% over the previous year and the total revenue (including direct and indirect) for the same year was Rs 24885.44 crore, showing an increase of 12.11% over the previous year’s figure.

Moreover, they are exploring new grounds. “A memorandum of understanding between Saint Petersburg tourism board and Kerala is also on the cards. This will happen next week in Mumbai, and is a first of its kind MoU of an Indian state with a foreign country,” Kumar said.

Kerala Ayurveda Package

From Ayurveda tourism to stress-busting, Kerala is paving new ways to enter markets in otherwise unexplored countries in Russia, Europe and east Asia.
Maharashtra and Gujarat comprise major chunk of domestic tourists to Kerala, said Nanda Kumar, deputy director of Kerala tourism who was in the city on Tuesday.

“A memorandum of understanding between Saint Petersburg tourism board and Kerala is also on the cards. This will happen next week in Mumbai, and is first of its kind MoU of an Indian state with a foreign country,” claimed Nanda Kumar. Talking about tourism as a stress buster, Nanda Kumar said, “We have realized that many a times, foreign tourists are looking at relaxing more than sight-seeing. So we are planning to mix ayurvedic treatment along with sightseeing in such a way that the experience is truly a stress buster for them.”

Medicines for Aurveda

He also talked about the increasing number of retired foreigners coming for long vacations to Kerala. “They have earned their money in their youth and are looking for a place to relax and that is how we are marketing Kerala in many places. Even in Russia for that matter where there is not much sun throughout the year, Kerala climate is a welcome experience. Hence we are trying to capitalize on the natural beauty and the immense culture of Ayurveda in the state,” said Nanda Kumar. He also said that while south Kerala has been long on the tourist map, now the government is also trying to put north Kerala or what is called Malabar region on the map.

Ayurveda Therapy

In 2015, the number of foreign tourists that visited Kerala was 7.75 lakh (from January to October) which is up by 6.60% while the number of domestic tourists in Kerala was 76.71 lakh (from January to August) which is up by 7.40 %.

“Foreign exchange earnings for the year 2014 was Rs 6398.93 crore, which was an increase of 15.07% over the previous year. Total revenue (including direct and indirect) from tourism during 2014 was Rs 24885.44 crore, showing an increase of 12.11% over the previous year’s figure.

Source:  timesofindia.indiatimes.com

Govt Launches Toll Free Tourist Infoline in 12 International Languages

The Ministry of Tourism on Monday launched a 24×7 toll free infoline in 12 international languages, including Hindi and English, for the safety and security of tourists in India, Union minister Mahesh Sharma said.

The tourists, both international and domestic, can reach for help when needed on the toll free number 1800111363 or on a short code 1363, while in India, minister of state for culture and tourism Sharma said at the launch of multilingual infoline.

tourism in india
The call agents at contact centres will respond to Arabic, French, German, Italian, Japanese, Korean, Chinese, Portuguese, Russian and Spanish languages, besides Hindi and English, and provide information relating to travel and tourism in India.

It will also advice tourists “on action to be taken during times of distress while travelling in India and if need be alert the concerned authorities,” he said.

Secretary to Minister of Tourism Vinod Zutshi, who was also present at the launch, said the service focuses on information, education and communication (IEC) for the tourists, helpdesk, and safety and security of the tourists.

He said ministry will also revive the website of Incredible India to make it even more tourist friendly.

The multilingual infoline has been launched in collaboration with Tata Business Support Services Limited (Tata BSS), a Business process outsourcing (BPO) owned by Tata Sons.

Source: www.ibtimes.co.in

Kerala Tourism to Introduce Cruise Ships for Travellers

Soon, travellers can board a cruise ship by Kerala Tourism that will connect Thiruvananthapuram, Kochi and Kozhikode.

What does Kerala remind you of? Must be the beaches, backwaters and the lush and pristine environs. But very soon, that notion is about to change. At least Kerala Tourism is doing its bit to ensure that. According to a report by Travel Biz Monitor, Kerala Tourism is planning to launch a cruise tourism project that will connect Thiruvananthapuram, Kochi and Kozhikode.

cruise ships in Kerala

The project will be carried out by the state’s tourism board in partnership with a Dubai-based investor and is expected to commence in the next couple of months’ time. This might help in bringing about a change in the way we usually look at Kerala as a travel destination. Think about it, looking at the sun setting down behind the sea, or its waves touching the shore, we often wish we could go out and spend some time in the middle of that wide expanse of water. This might soon turn into a reality if this project turns into a reality.

In fact, this is not the only cruise tourism project that is in the pipeline. There’s another one by Kerala Tourism waiting to be launched sometime soon, and will connect the ports of Kochi, Colombo and Maldives.

Source: Indiatoday.intoday.in

Amitabh, Priyanka New Faces of Incredible India

Film stars Amitabh Bachchan and Priyanka Chopra will now woo tourists through the Incredible India campaign. Actor Aamir Khan, who was the face of the campaign for 10 years, is being replaced after his November 2015 comment on rising intolerance in India.

Despite a decision being taken on the new brand ambassadors, a formal communication is awaited, a source in the tourism ministry said. It is, however, clear that neither Bachchan nor Chopra would charge any fee for the project. Even Khan’s endorsement was free of cost.

Amitabh Bachchan

The contract will be for three years, ending in 2019. The next Lok Sabha election is slated for the same year.

Officials in the tourism ministry said this is the first time contracts will be signed directly with the actors, without any marketing agency coming in between.

However, a new agency will be appointed through tendering for various aspects of the campaign.

“Both Amitabh Bachchan and Priyanka Chopra are globally recognised faces. Incredible India as a campaign requires brand ambassadors that have an audience both within and outside India,’’ N Chandramouli, chief executive officer, TRA, publishers of The Brand Trust Report, said. Bachchan already has such a base, while Priyanka has developed one, positioning herself as a multi-faceted personality, who sings, acts in Hindi movies as well as American TV shows, he said. “So yes, the choice is apt in that sense.”

Priyanka Chopra

Bachchan is currently promoting brand Gujarat too.

According to the 2015 Brand Trust Report, Bachchan, 73, was the most trusted male cinema personality, while Chopra (33) came in at number two as the most trusted female personality after Katrina Kaif.

Recently, Amitabh Kant, secretary, Department of Industrial Policy & Promotion (DIPP), defended the government’s stand to replace Khan. Kant, who played a key role in creating the Incredible India campaign in 2002, said Khan had damaged the brand identity of the country with his remarks. “A brand ambassador promotes a brand. People will come to India and tourist flows will increase only if the brand ambassador promotes India as incredible India,” he said.

Santosh Desai, managing director and chief executive officer, Future Brands, said the new brand ambassadors are expected to take note of this and be cautious when making public statements. “With opportunity comes responsibility. Both Amitabh and Priyanka are representing the country as Incredible India brand ambassadors and will make statements on issues carefully.”
Earlier this month, tourism ministry had said that its contract was with McCann Worldwide and that it was coming to an end. Subsequently, tourism minister for state Mahesh Sharma had tweeted that ”Aamir Khan ceases to be the mascot for government’s Incredible India campaign, contract for which has expired.” The ministry did not hire Aamir Khan, Sharma had said.

Khan, on his part had said, “it is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be.” He had added, ”whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be,” he said.

Source: www.business-standard.com