Tag Archives: kerala tourism

Kerala Looks at Ayurveda Tourism to Attract Tourist

Kerala is paving new ways to enter the tourism market of countries such as Russia, Europe and east Asia with Ayurveda tourism.
The deputy director of Kerala tourism, Nanda Kumar who was in the city on Tuesday said that foreign visitors are often looking for a relaxation place. “So we are planning to mix ayurvedic treatment along with sightseeing in such a way that the experience is truly a stress buster for them,” Kumar said.

Ayurveda in Kerala

The state also has a major chunk of domestic tourists coming from Maharashtra and Gujarat.

The main target audience though are the retired foreign visitors. “They have earned their money in their youth and are looking for a place to relax and that is how we are marketing Kerala in many places. Even in Russia, where there is not much sun through the year, Kerala climate is a welcome experience. Hence we are trying to capitalize on the natural beauty and the immense culture of Ayurveda in the state,” Kumar said.

Ayurveda Medicines for Massage

In 2015, the number of foreign tourists to have visited Kerala were 7.75 lakh (from January to October) which is up by 6.60% while the number of domestic tourists were 76.71 lakh (from January to August) which is up by 7.40 %.

Kumar said that south Kerala has long been on the tourist map and now the government is trying to put north Kerala or the Malabar region on the map too.

Kerela Ayurveda Kendra

The new endeavours have proved well for them as the foreign exchange earnings for the year 2014 was Rs 6398.93 crore, which was an increase of 15.07% over the previous year and the total revenue (including direct and indirect) for the same year was Rs 24885.44 crore, showing an increase of 12.11% over the previous year’s figure.

Moreover, they are exploring new grounds. “A memorandum of understanding between Saint Petersburg tourism board and Kerala is also on the cards. This will happen next week in Mumbai, and is a first of its kind MoU of an Indian state with a foreign country,” Kumar said.

Kerala Ayurveda Package

From Ayurveda tourism to stress-busting, Kerala is paving new ways to enter markets in otherwise unexplored countries in Russia, Europe and east Asia.
Maharashtra and Gujarat comprise major chunk of domestic tourists to Kerala, said Nanda Kumar, deputy director of Kerala tourism who was in the city on Tuesday.

“A memorandum of understanding between Saint Petersburg tourism board and Kerala is also on the cards. This will happen next week in Mumbai, and is first of its kind MoU of an Indian state with a foreign country,” claimed Nanda Kumar. Talking about tourism as a stress buster, Nanda Kumar said, “We have realized that many a times, foreign tourists are looking at relaxing more than sight-seeing. So we are planning to mix ayurvedic treatment along with sightseeing in such a way that the experience is truly a stress buster for them.”

Medicines for Aurveda

He also talked about the increasing number of retired foreigners coming for long vacations to Kerala. “They have earned their money in their youth and are looking for a place to relax and that is how we are marketing Kerala in many places. Even in Russia for that matter where there is not much sun throughout the year, Kerala climate is a welcome experience. Hence we are trying to capitalize on the natural beauty and the immense culture of Ayurveda in the state,” said Nanda Kumar. He also said that while south Kerala has been long on the tourist map, now the government is also trying to put north Kerala or what is called Malabar region on the map.

Ayurveda Therapy

In 2015, the number of foreign tourists that visited Kerala was 7.75 lakh (from January to October) which is up by 6.60% while the number of domestic tourists in Kerala was 76.71 lakh (from January to August) which is up by 7.40 %.

“Foreign exchange earnings for the year 2014 was Rs 6398.93 crore, which was an increase of 15.07% over the previous year. Total revenue (including direct and indirect) from tourism during 2014 was Rs 24885.44 crore, showing an increase of 12.11% over the previous year’s figure.

Source:  timesofindia.indiatimes.com

Kerala Tourism to Introduce Cruise Ships for Travellers

Soon, travellers can board a cruise ship by Kerala Tourism that will connect Thiruvananthapuram, Kochi and Kozhikode.

What does Kerala remind you of? Must be the beaches, backwaters and the lush and pristine environs. But very soon, that notion is about to change. At least Kerala Tourism is doing its bit to ensure that. According to a report by Travel Biz Monitor, Kerala Tourism is planning to launch a cruise tourism project that will connect Thiruvananthapuram, Kochi and Kozhikode.

cruise ships in Kerala

The project will be carried out by the state’s tourism board in partnership with a Dubai-based investor and is expected to commence in the next couple of months’ time. This might help in bringing about a change in the way we usually look at Kerala as a travel destination. Think about it, looking at the sun setting down behind the sea, or its waves touching the shore, we often wish we could go out and spend some time in the middle of that wide expanse of water. This might soon turn into a reality if this project turns into a reality.

In fact, this is not the only cruise tourism project that is in the pipeline. There’s another one by Kerala Tourism waiting to be launched sometime soon, and will connect the ports of Kochi, Colombo and Maldives.

Source: Indiatoday.intoday.in

Kerala: India’s most advanced Tourism Destination

With the Arabian Sea in the west, the Western Ghats towering 500 – 2700 M in the east and networked by forty-four rivers, Kerala enjoys unique geographical features that have made it one of the most sought-after tourist destination in Asia. An equable climate.

 

Chinese Fishing Nets Cochin

 

A long shoreline with serene beaches. Tranquil stretches of emerald backwaters. Lush hill stations and exotic wildlife. Waterfalls. Sprawling plantations and paddy fields. Kerala tours offer best houseboats in India.

 

Houseboat in Kerala

 

Ayurvedic health holidays. Enchanting art forms. Magical festivals. Hostoric and cultural monuments. A divine cuisine… All of which offer you a unique experience. And what’s more, every one of these charming destinations is only a tow hour drive from the other. A singular advantage no other destination offers.

 

Periyar Wildlife Sanctuary

 

Kerala, India’s most advanced society: A hundred percent literate people. World-class health care systems. India’s lowest infant mortality and highest life expactancy rates. The highest physical quality of life in India. Peaceful and pristine, Kerala is also India’s cleanest State.

 

Ayurveda - harmony of body

Ten Honours for Kerala at National Tourism Awards

Kerala Tourism received four awards at the National Tourism Awards 2013-14 held in New Delhi on Saturday. Private entrepreneurs from the state won sic awards, making Kerala’s share of honours ten. Tourism minister A P Anil Kumar and secretary G Kamala Vardhana Rao received the awards from President Pranab Mukherjee.

Kerala Tour packages
The minister, after receiving the award, said that the state had submitted before the Centre a multi-project proposal worth Rs 568 crore to boost the it’s tourism profile. The state had also sought the clearance of a Rs 283-crore pilgrim tourism circuit with focus on Sree Padmanabhaswamy Temple, a coastal tourism project of Rs 108 crore, an eco-tourism project of Rs 77 crore (of which Rs 52 crore is for Vagamon-Thekkady and the rest Rs 25 crore for Gavi in Pathanamthitta) and Rs 100 crore for Nila tourism project.

Bike tour kerala
The tourism department was recognized for its excellence in publishing initiatives in foreign language (German brochure kit ‘Eat Shop Trek’), best tourism film (The Great Backwaters of Kerala), most innovative use of information technology in tourism and successful responsible tourism project (Thekkady initiative).

Source: www.timesofindia.com

Kochi First City in India to Become World Tourism Cities Federation Member

Kochi has become the first city in India to be a member of Beijing-headquartered World Tourism Cities Federation (WTCF) Council, with the Kerala Tourism Department accepting the Council’s invitation to join its league of leading tourism cities across the world.

Kerala Tour packages

Kochi Mayor Tony Chammany handed over the membership acceptance document to Chinese Ambassador to India Le Yucheng at a function here today in the presence of Chief Minister Oommen Chandy, Chief Secretary Jiji Thomson, Kerala Tourism Secretary G Kamala Vardhana Rao and Tourism Director P I Sheik Pareeth.

State Principal Secretary for IT and Industries P H Kurian and Former Secretary T Balakrishnan also attended the function.

The Roman Catholic Basilica of Santa Cruz Cochin

Speaking on the occasion, Yucheng said the two regions need to explore the possibilities for partnerships in culture, sports and tourism as there are many striking similarities between their cultures, like the cuisine, martial arts and snake and dragon boat races.

The Chinese Ambassador also expressed interest in bringing investment from China to Kerala’s tourism sector, especially for construction of an entertainment city and an oceanarium.

Cochin tourist places

He urged the government to convene a meeting of tour operators of both countries while agreeing to support Kerala’s efforts to increase inflow of Chinese tourists to the state. He also responded positively to Kerala’s request to facilitate chartered flights from China to the state.

Chandy said the state government would send a detailed proposal to Beijing on various investment possibilities in Kerala, including in the tourism sector.

Source: economictimes.indiatimes.com