Tag Archives: tour operators

‘Experience Kollam’ to Lure Tourists

Ever been to Ashtamudi backwaters, the southern gateway to the alluring backwaters of Kerala, or experienced a unique village backwater tour around the Munroe Island? What about a trekking or camping in Thenmala or inside the Shenduruney Wildlife Sanctuary, a valley of green splendour at the foothills of the Western Ghats? It’s a long list of tourist attractions in Kollam district, which are yet to get a deserving place in the itineraries being offered by tour operators in the state.

Shenduruney Wildlife Sanctuary

‘Experience Kollam’, a first of the district-level promotional campaign by state tourism department, aims to highlight these destinations. The department, with the support of the DTPC (district tourism promotion council), hoteliers and tour operators, has rolled out a bunch of city, coastal, midland and highland tour packages, on an experimental basis.
“It will be a month-long campaign in September, the month of Onam festival, and we have already developed a microsite in our official website with details of these attractive packages. These destinations in Kollam and various tour packages will be promoted through social media networks as well,” said the deputy director in charge of the district K Rajkumar.

Palaruvi waterfalls Kollam

The tourist spots in Kollam, according to him, is remaining neglected in majority of the itineraries offered by tour operators to both domestic and foreign travellers. “Ashtamudi Lake is our prime focus along with quality village life experience we can offer at Munroe Island. Thenmala eco-tourism destination, Palaruvi waterfalls, mangrove forest at Ayiramthengu, Azheekkal beach and Paravur backwaters are among other spots which will be promoted,” he said.

Kollam Tourist Attraction

To begin with, the department will be targeting local tourists this time, who will be travelling to various destinations within the state during Onam holidays. Various events, including Kannetti boat race, a colourful and vibrant water regatta on Chathayam (4th Onam) and Kallada boat race on the Kallada River at Munroe Island (also held usually in September) will be highlighted to attract travellers.

Thangaserry beach kollam

The packages include city tours, trekking and camping programmes at Thenmala and Palaruvi water falls, both day and overnight boat cruise in backwaters and house boat packages from Ashtamudi Lake to Munroe Island, Alumkadavu, Amiruthapuri, Kuttanad, Alappuzha, Kumarakom, Vemband Lake and Thanneermukkom.

“It’s been just a couple of days since we have developed the microsite, and the tour operators are already receiving inquiries. We can really bank on this online publicity as Kerala Tourism’s official site enjoys around 15,000 hits on an average daily,” Rajkumar added.

Source: timesofindia.indiatimes.com

Growing ‘Incredible India’ and National Tourism Awards

Ever since the days of old travelers, India has always been a tourist destination and a traveler’s delight. Its unique diversity and its rich history and culture have attracted growing number of visitors to the country. Over the years, the tourism industry of “Incredible India” has made impressive headway in opening up its destination galore across its expanse to visitors. And the Tourism Ministry has been making continuous efforts, including awards presentation, to promote the industry keeping in view all aspects of it. The presentation of National Tourism Awards began in 1990’s, and since then the ministry has been giving away national awards every year to various segments of the travel, tourism and hospitality industry to support, promote and boost the growth of the sector.

bicycle tours Goa

The awards are presented to state governments and union territories, classified hotels, heritage hotels, approved travel agents, tour operators and tourist transport operators, individuals and other private organizations in appreciation and recognition of their performance in their respective fields and to encourage healthy competition with an aim to promote tourism.

Every year, the awards categories are reviewed with new categories being added to recognize excellence in diverse fields, in tune with the requirements of the changing times. Some of the new awards are:

Gwalior Fort, Madhya Pradesh

Best Civic Management of a Tourist Destination in India: This category of award was introduced in 2010 to encourage eco-friendly practices by various civic bodies in cities, towns, villages for the maintenance and upkeep of tourist sites, parks, etc. The objective of the award was to proactively involve the municipal authorities and to get their commitment towards clean, hygienic and attractive surroundings in cities, towns, villages and to thereby enhance visitor’s experience.

Tour Operators Promoting Niche segments: This award was introduced in 2011, as a part of the effort to diversify India’s tourism products by developing and promoting new niche segments, to attract different categories of tourists with diverse interests and to promote India as a year-round destination.

Best Maintained and Disabled Friendly Monument: People with different abilities and older persons are now becoming a growing group of consumers of travel, sports and other leisure-oriented products and services. In an effort to tap the potential of this group for promotion of tourist destinations in the country, the Tourism Ministry has taken an initiative to make tourist destinations barrier-free.

Best Responsible Tourism Project: The ministry also has the specific agenda to promote tourism in the country in a responsible and sustainable manner. To encourage accessible and responsible tourism in the country, the government has instituted the award for best responsible tourism project.

Best Heritage City and Best Heritage Walk: India’s cities are repositories of its rich heritage and culture. The monuments and other cultural manifestations of the city contribute to the promotion of that city as a tourist destination. In recognition of it, the two awards were introduced in 2012.

Most Film Promotion Friendly State/UT: In recent years, the medium and dynamics of cinema have grown and emerged as a powerful tool for the development and promotion of places and destinations. Several destinations have gained by being the venue / location of popular cinema. Recognising the importance of this medium, the ministry has instituted a national tourism award for the film-friendly states and union territories.

Source: www.thestatesman.com